With the new brand campaign, “The Sea at Its Most” MSC Cruises shows how the sea and its many wonders are at the heart of the guest experience and when combined with the enriching guest experience on board the Company’s modern ships, an MSC Cruises holiday is truly unique. The campaign celebrates the sea’s myriad elements, existing both as a means of transport – taking us to new places, new shores and new lands – and also a means of discovery – heightening and enriching our travel experience.

“The Sea at Its Most” centres on the MSC Cruises brand’s core promise to offer guests a world of discovery and will be realised through a multi-channel global marketing campaign including TV, out of home, print media, digital and social media.

With the new campaign, in which we partner once again with Maestro Morricone who wrote an original track for this, we wanted to celebrate the wonders of the sea and to show how we can enable our guests to discover the world in a unique way on board our uniquely glamourous and modern cruise ships. As a global brand that welcomes more than 180 nationalities on board our vessels, we appeal to curious travellers, who seek out ways to discover new cultures and new experiences and we hope that this will inspire new guests to see what we offer.